CHRISTINA ALBA - NAMING STRATEGIST
NAMED A PERSONAL CARE LINE WITH DESGRIPPES GOBE
Strategists, graphic designers, 3D designers and perfume experts created custom bottles, labels and strategies for Gapbody's premiere personal care line. The 50+ SKU personal care line is based on the idea of having a "feel good day." This concept conveys the essence of Gap-lovers: their innate goodness and positive outlook on life. The names are simple, buoyant and immediately recognizable: RAINCHECK and SUNNYSIDE. Gapbody successfully launched Gap Bath + Skin with a solid cluster of bright, optimistic names.
RAINCHECK - IT IS POLITE AND HOPEFUL IN ITS MEANING. ITS FRESH SCENT OF MISTED HYACINTH PETALS AND CRUSHED GREEN LEAVES MATCHES PERFECTLY TO THE NAME.
SUNNYSIDE - THE INSPIRATION CAME FROM THE COMMON EVERYDAY PHASE "SUNNY SIDE OF THE STREET." IT IS POSITIVE AND GOOD-NATURED. ITS SCENT OF NECTAR, GRAPEFRUIT AND HONEYSUCKLE SUPPORT THAT WARM IDEA.